๐ Hi, friend
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Before diving into the origin story, check out our latest quick dev update video,
straight from UNI AI himself:
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Another easter egg! To claim, send email
to hello@uniai.io
with one word:
"receive" ...then wait for a confirmation within 12 hours. ๐ You can claim this even if you
claimed the first one in the previous newsletter.
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Now, onto the story of how we got here...
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100 Weeks, 1 AI Dream: The UNI AI Origin Story
Lessons from a
Solo Journey Building the AI to 10X Your Life
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Introduction: Meet the Builder(s)
Nice to meet you - I am Theo. You might also know me online as VLRevolution.
Since I mostly build solo, I like to think that Theo is the CEO while
VLRevolution is the dev - a clear separation of concerns, a concept commonly used
in software development to keep things simple and write good code as a result. On
a solo journey like this, it helps to operate in multiple modes: sometimes looking
at things from the perspective of the CEO, ensuring we don't get lost, while the
daily grind falls on the shoulders of the rebellious rockstar dev whose heart
always fights for his vision.
I'm a self-studied full-stack developer, passionate about designing the best
user experiences possible.
Lesson #1: UX is the
king!
For the past 100 weeks, I've been pouring my heart and soul into a dream
project. This is my story โ the raw, valuable, and often painful lessons learned
along the way. As 50 Cent poetically put it in "Many Men":
โSunny days wouldn't be special if it wasn't for
rain Joy wouldn't feel so good if it wasn't for painโ
Buckle up!
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The Spark: An Idea Born of Change (Summer 2023)
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Our journey begins about six months after ChatGPT first exploded onto the scene,
in early summer 2023. That moment felt like a sign โ my time had come. It was now
or never. A revolution was brewing, but it took another six months before I wrote
the first lines of code for what would eventually become UNI AI. The first commit
was June 21, 2023.
The world had suddenly changed. We now had computers that could think,
even if imperfectly. It was clear they would only get better. For me, this was
proof that the "singularity," predicted by great thinkers from von Neumann to
Kurzweil, was real and near.
My definition of singularity? The moment each of us becomes superhuman by
leveraging AI to transcend the limits of time, resources, and knowledge. I believe
in the limitless potential within us all, and UNI AI aims to provide the tools and
ecosystem to help you realize it.
But it wasn't always called UNI AI. Inspired by this new wave of AI, I sought a
world-changing idea. Honestly? Back then, I was still healing from emotional
wounds, battling my vices. On one fateful evening, self-medicating with some
herbs, my mind raced, conjuring a vision: the next generation of apps, programs
that mostly design and build themselves.
That was the lightbulb moment: a universal library of next-gen apps, easily
built with just willpower and thought. A future where ideas are currency. This
vision remains core to UNI AI โ building a community-powered ecosystem where
your unique knowledge, experiences, and skills are invaluable and can
even be monetized through what we call the UNI CREATOR ECONOMY (more on that
later!).
In a moment of inspiration, I named the project UNIAPP โ the universal app, the
last app you'd ever need. The tagline flowed naturally: "UNIAPP - Dream, Design,
Deliver."
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Navigating the Labyrinth: Early Hurdles & Lessons
In a rush of excitement, I started building a prototype to show a close friend
and long-time business partner. Months flew by as I dove into the trenches.
Naively, I thought a prototype would take just a few months. Big
mistake! I was still relatively new to app development,
despite being a senior full-stack developer.
Lesson: Don't
underestimate app development vs. web development. Itโs a different beast. Always
budget extra time for research & skilling up. Use downtime from slow progress to
study & test.
The complexity was overwhelming. To speed things up, I leaned into automation.
Lesson: Automations
combined with AI are truly game-changing, especially for solo builders. A series
of simple scripts inputting & outputting prompts & data can go a very long way!
By the end of summer 2023, I had a working prototype with over 2000 AI-generated
"chatlets" (our term for these AI-powered apps). It was a dream realized, even if
far from launch-ready. An app that built itself!
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The UNIAPP Setback & Rebirth as UNI AI
Frustrated with the slow pace and feeling the pressure, I considered finding a
co-founder to help raise capital. To pitch effectively, I needed to solidify the
UNIAPP brand. That meant doing what I should have done on day one: checking for
trademarks.
Fatefully, UNIAPP was already registered by an education application company. My
beloved brand shattered instantly. Letting go was painful; I'd already registered
domains and poured my identity into the name.
Lesson: Check
trademarks EARLY! And when setbacks hit, it's okay to feel down. Take time to
grieve until you find the courage to pick yourself back up.
As the saying goes, "it is what it is." When life didn't give me UNIAPP, I
eventually created UNI AI โ a unique name that clearly reflects our mission: a
universal AI platform.
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The Human Element: Partnerships, Funding & Resilience
I offered my friend equal partnership: I'd build, he'd handle business and
fundraising. This proved challenging. Lingering issues from a past venture,
coupled with his doubts about UNI AI's ambitious scope, created friction.
Lesson: Never partner
with somebody who doubts the core vision. Passion can't be forced.
The nail in the coffin might have been OpenAI launching the GPT Store in January
2024 โ an idea seemingly identical to UNIAPP, making us feel obsolete.
Lesson: Never think
your idea is unique. Assume competition exists or is coming. This builds
confidence in your own execution and differentiation.
As one partnership faded, another formed. The very first member of an online
community I'd started years ago became a small, early investor, believing in the
vision when others wavered.
But bootstrapping remained incredibly difficult. Finding the time to build solo
while sustaining myself felt like a constant battle.
Lesson: Bootstrapping
requires resilience, frugality, and unwavering faith. Be prepared for the grind.
Be frugal, pursue scrappiness, and don't lose faith. Your Dreams need you!
I juggled part-time web development, freelance automation jobs, and even a
full-time role for a few months, alongside taking loans from family. Itโs the
reality of building something from nothing.
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Refining the Vision: The Growth and Creation Engine (Mid-2024 - End 2024)
Throughout 2024, I wrestled with UNI AI's unique value proposition while
steadily building foundational features. I knew staying private was crucial to
uphold our community commitment โ building the AI project we all deserve, where
value flows back to the users who build it.
Simultaneously, I was navigating personal challenges stemming from a failed
relationship.
Lesson: Avoid falling
in love with someone not cut out for the startup life if you're pursuing a
demanding dream. The paths often conflict. Fall in love with your dreams first;
honor your personal journey. I now consider myself married to my business.
This period forced introspection. Starting in autumn 2024, I committed fiercely
to my health โ no compromises. It was time to heal.
Lesson: The easiest
way to lose focus is to neglect your health out of spite for past events. Forget
what happened; focus on what you can make happen now.
My routine became rigorous: wake up, breathwork & meditation in the sun, mantras
(self-love, gratitude, inner wealth), a 70-minute run (starting smaller and
building up is key!), shower (finishing ice cold), simple breakfast, then deep
work. An hour walk mid-day for brainstorming (my best ideas come then!), dinner,
rest, more work, and finally, 1-1.5 hours of yoga (essential for preventing
running injuries!). I even gave up coffee, finding more peace and better sleep
without it (though I know that's polarizing!).
Lesson: A holistic
health routine (mind & body) is non-negotiable for sustained high performance and
clarity, especially when bootstrapping. Find practices that resonate and sustain
you.
This commitment brought clarity. I realized my earlier focus was flawed. I'd
been trying to build an AI better than humans, potentially replacing us.
Depressing, right?
The real lightbulb moment: What if AI didn't replace us, but empowered
us to become our best selves? An AI fighting alongside us, revealing our limitless
potential? That felt empowering.
This insight reignited my passion. UNI AI's true identity emerged: "The Growth and
Creation Engine," helping users "10X Your Life." The focus
shifted to building the Core Collections and ~80 premium chatlets centered on
growth, mastery, creation, and transformation.
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Building the Ecosystem: Light Points & Community
To make the community commitment real, I designed the Light Points (LP) system โ
UNI AI's loyalty currency. It rewards engagement and support, giving early
believers a tangible stake and a voice.
UNI AI's ecosystem is gamified. Actions earn LP, leaderboard helps to track
progress, and everyone has an equal chance to build their AI legacy. Even on the
free plan, LPs allow limited access to premium features, offering a taste of the
full potential. UNI AI is built for viral growth, with a promise to funnel value
back to the community.
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The Road Ahead & Your Invitation
The Growth and Creation Engine is almost ready. We're putting the finishing
touches on the platform.
Does this sound interesting?
You still have a chance to become one of the 2,220
Founding Members.
Visit uniai.io
right now and join the waitlist. You'll get a notification 48 hours
before the Beta v0.9 launches, allowing you to claim your unique UNI ID. The first
2,220 claimers lock in Founding Member status forever; all other joiners get the
almost-as-exclusive Early Adopter status.
Come build the future of AI together with us.
Don't let AI replace your life.
You deserve it all...
I'll finish with some wisdom from Kendrick Lamar's "man at the garden":
โTwice emotional stability Of sound body and
tranquility, I deserve it all Like minds and less enemies Stock
investments, more entities, I deserve it all VVS', white diamonds, GNX with
the seat back, reclinin' Bitch, I deserve it allโ
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This journey has been intense, filled with
pivots and breakthroughs, both for UNI AI and for myself. Sharing it openly
feels like the right way to start building the transparent, empowering community
we envision. I truly believe in the potential we're unlocking together. Thank
you for being part of this story from the beginning.
Let's build
something legendary.
See you at
launch,
Theo /
VLRevolution
Founder & Creator, UNI AI
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